Create a product for casual musicians in the indie scene.

Chadwick Hill Pick Pouch is a pick pouch which ties to the neck of a guitar and is just big enough to carry extra picks, which get lost and forgotten so easily.



The logo uses minimalism and warm black, and the product uses classic leather material, all of which is popular in alternative music culture. The key was playing off of the trends of the current culture, which is classic and minimal.