Oh Henry's target consumer is a millennial who doesn't conform to the normal path of growing up and Oh Henry can position itself as a brand that encourages breaking off from the pressure of that norm and doing your own thing.

Strategy

The concept for this campaign was to show all the times in life when instead of doing the boring normal thing you broke out and did what you really wanted, in this case related to hunger. 

Idea

Oh Henry has lost traction with millennials and needs to become relevant again. Make Oh Henry a lifestyle brand that can be the hunger authority with millennials.

Brief

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