Brief

Pizzaville needs a clear and consistent message and to regain traction in a saturated market.

Rebrand Pizzaville to create consistent messaging with the concept "Uncomplicated Gourmet", positioning Pizzaville as the perfect in between of fast food and sit down pizza places.

Idea

Uncomplicated meaning that Pizzaville is still fast and accessible, not pretending to be fancier than it is, but gourmet in that it cares what goes into the pizza and about a consumers overall experience. 

Strategy

New Logo

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Old Logo

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